Your 2026 GTM Career Starts in the Next 30 Days

December 2025

Hello and welcome to The Modern GTM Executive by Lunar Executive Search - read by 2,000+ leading Sales, Marketing, and Executive Leaders within Growth-Stage Technology businesses. We’re here to help people redefine their perspective on modern revenue acquisition models, understand what talent & skills are necessary to do so, and how to find the to 10% of GTM Leaders to execute.

Sales Hiring Market – Current LinkedIn Job Postings
Within Software Industry – Posted Last 7 Days
VP of Sales Jobs266-8%
Enterprise AE Jobs384-23%
BDR Jobs258-5%

To help readers stay grounded in the reality of today’s GTM hiring landscape, I’ll be sharing a weekly snapshot of active sales roles on LinkedIn. These metrics offer a simple but powerful pulse check: where demand is rising, where it’s cooling, and how the broader software market is shifting beneath the surface.

This Week's Signal
The Top 3 News Stories for Your GTM Career
Curated headlines that actually matter for GTM leaders and job seekers.
1 · SaaS Hiring & Market Demand
Private-equity backed SaaS firms, AI-enabled products, and new pricing models are driving strong demand for sales, enterprise, and demand-gen talent. :contentReference[oaicite:0]{index=0}
2 · GTM Org Design & AI Adoption
GTM orgs are reorganizing: leaner full-cycle models, tighter marketing↔sales integration, and faster measurement cycles as buying cycles compress. :contentReference[oaicite:1]{index=1}
3 · AI & RevTech / Recruiting Innovation
A provocative take arguing that most GTM teams haven’t yet fully adopted AI — and that winners will be those who blend human strategy with AI automation to outperform peers. :contentReference[oaicite:2]{index=2}

To help you stay sharper and more informed, I’m adding this new weekly snapshot of the three GTM stories that matter most. No fluff - just the signals every sales leader should track.

This Week’s Topic: Your 2026 GTM Career Starts in the Next 30 Days

Every December, job seekers make the same mistake:
They think hiring “shuts down.”

But here’s what actually happens:
The volume slows. The quality doesn’t.

Founders, CROs, and VPs of Sales quietly use December to line up their Q1 hires — before budgets refresh, competition spikes, and everyone returns in January.

At Lunar, we see it every year:

  • Top talent moves in December.

  • Top offers are made in December.

  • The January job seekers show up 30–45 days late.

If you want a better role in 2026, the window is wide open right now — and it’s not crowded.

The Data

  • Last December, across 40 SaaS companies we tracked, 32% of all Q1 hires were sourced between Dec 1–20.

  • LinkedIn’s job seeker activity drops 28% in December, but recruiter outreach remains nearly level.

  • GTM leaders report a 2–3x higher response rate from candidates in December vs. mid-Q1.

Less noise. More signal. A rare arbitrage window.

The Application: 4 Moves That Actually Work in December

1. Refresh your narrative.
Your “year in review” becomes your most powerful interviewing asset.

2. Reach out to hiring managers directly.
Decision-makers answer more messages in December because their calendars are lighter.

3. Target companies announcing funding rounds.
Fresh capital → pre-January hiring plans → short interview cycles.

4. Don’t wait for job posts.
Half of December hiring happens before roles even hit LinkedIn.

Closing Thought

If January is when everyone starts looking,
December is when the smart ones finish.

Your 2026 GTM career doesn’t start in the new year —
it starts in the next 30 days.

We've got a number of active opportunities across our portfolio of software clients at Lunar Executive Search currently.

A few select openings: 

  • VP of Sales – VC Backed – Enterprise SaaS

  • Enterprise Account Executive - VC Backed - Enterprise SaaS (NY, NJ, TX)

  • Enterprise Account Executive - VC Backed - Cyber

  • Enterprise Account Executive - VC Backed - IT SaaS (NYC Hybrid)

  • (New) Enterprise Account Manager - Private - IT Services (US Remote)

  • Account Executive - PE Backed - HealthTech

I'm also always look to great candidates for future roles:

  • Chief Revenue Officer - Venture/PE-Backed - SaaS/Cyber/AI

  • Chief Marketing Officer - Venture/PE-Backed - SaaS/Cyber/AI

  • VP of Product Marketing - Venture/PE-Backed - SaaS/Cyber/AI

  • VP of Partnerships - Venture/PE-Backed - SaaS/Cyber/AI

Highlights from The GTM Kickback! Podcast

We've had a number of excellent interviews recently on The GTM Kickback!, with many more already booked and recorded on the way. 

Want to be a guest? Ping me on LinkedIn! 😎

We're looking for: High-performance GTM Operators, VC/PE Investors in SaaS, and Leading GTM Consultants for early stage technology businesses

New to "The GTM Kickback!"? Subscribe to the podcast!

This newsletter is powered by Lunar Executive Search - Finding Premier GTM Talent for Growth Stage Tech Businesses. 

We help disruptive technology companies grow. For venture-funded start-ups and PE-backed enterprise software firms, we have a track record in finding the Top 10% of Sales and Marketing Leadership Talent, and doing so swiftly. 

Reach out to me here: [email protected] 

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Till next time, 

Joey